Should You Remove Nice Too’s In The Customer Journey To Save Time?

But there is genius to my logic here

And that’s what I wanted to talk to you about today. So, something that I see a lot of people saying is, when you are creating your customer journey. Or your journey in throughout your business. So whichever journey that may be your marketing journey or your client journey or team journey. Whichever journey that may be but we’re going to base it on our client journey today.

I agree you should focus on the essential steps

But once you have these essential steps set up, and you look to save time with these steps you look to automate them.

They’re your competitor’s essential steps as well

So how are you going to be standing out when, you’re doing exactly the same thing as what your competitor is over there? The nice too’s are the things that make you and your business unique. So they’re the things that are going to make you stand out above your competitors. And to bring your personality and your values and your mission across.

If automation scares you, I get it. It scares, many people

But you really do need to still focus in on creating the automation that then enables you to have a journey that stands out amongst the crowds, and that is going to stand out. Only when you have nice toes not when you are doing mediocre essential steps.

So I hope that helps and I hope that’s given you a bit of food for thought around Should You Remove Nice Too’s In The Customer Journey To Save Time?

I know many people say, No, you need to just focus on the essential steps, and in a way that is true but I really really believe that in order to have the success that you want to have and scalability, you need to have the nice too’s. The things that mean a lot to you so they’re the things that you shouldn’t have to choose to boot out because you want to save time.




Business Systems & automation consultant

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Charlotte Lester | CVA Associates

Charlotte Lester | CVA Associates

Business Systems & automation consultant

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