Scaling Your Business: The Ultimate Guide

Scaling Your Business: The Ultimate Guide

1. Sales

Ultimately, you need to continue making sales. And one of the main things that I see people doing is that they have generated really good sales. They’ve generated consistent sales while they’ve been in the growth stage. And then up level to the scaling stage. But what then has happened because they need that energy, time and headspace elsewhere in the business.

2. Leads

Very much aligned to the sales. Making sure that you are generating warm leads in your business is going to be crucial. Because if you are generating warm leads, it means you’re not going to fall back into the growth stage if you need to get some more sales through the door. Because you already have a list of people that want your thing. So making sure that you have a really good lead generation tactic in place is going to be paramount to making sure that you are comfortable in generating the leads going forwards.

3. Automating

So when you are scaling your business, as I’ve touched upon your headspace and your energy and your time are going to be elsewhere. But that doesn’t mean all the things that you were doing in the growth stage have disappeared. And you don’t need to do them anymore. It just means that you need to actually be focusing on other things in the business and other responsibilities. So making sure that you automate the process as much as you possibly can, will be crucial to making sure that you free up yourself so you can actually continue what you’re doing.

4. Mindset

So it is really, really important to make sure that you are in the right mindset for scaling. Because it’s a really difficult task, scaling a business can be hard work. And you are going to come up against a lot of criticism, you’re going to come up against some hurdles, you’re going to come up against kind of a lot of people, maybe not even saying very nice things about you.

5. Team

So very much linked to the automated side making sure that you have the right team in place. But they’re doing the right things. Making sure that you have your strong team that can work together. That communication is really good between them. That you can rely on them to get something done. And you don’t need to micromanage them.

6. Maintaining your scalable business systems

So a lot of people say I put my business systems in place. And either they’re not scalable business systems, or they are scalable business systems, but you haven’t maintained them. And this is something that I’m really big about. So a lot of people talk about the creation of systems, but they don’t talk about the maintaining of systems.
So creating business systems I’m a huge fan of because without business systems, you’re constantly reinventing the wheel. It’s exhausting, it’s draining, and it’s frustrating. So making sure that you have those business systems in place will literally change the way your business runs.




Business Systems & automation consultant

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Charlotte Lester | CVA Associates

Charlotte Lester | CVA Associates

Business Systems & automation consultant

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