Scaling Your Business: The Ultimate Guide
What Should You Focus On When Scaling Your Business? Ultimately, this is something that a lot of people ask. Because when you go from the growth stage in business to the scaling stage, it can be quite a huge jump to make. And ultimately, you are then stepping into the leader role. You’re leaving the implementing and the managing roles behind.
So your headspace and your mindset and your responsibilities are actually going to be very different to what they were in that growth stage. And that’s where a lot of people fall back into that growth stage. Because they haven’t got those foundations there in order to continue with what they were doing in the growth stage. Today I’m going to give you today, my six things answers to What Should You Focus On When Scaling Your Business? So you don’t end up falling back into the growth stage. Because so many people do.
Ultimately, you need to continue making sales. And one of the main things that I see people doing is that they have generated really good sales. They’ve generated consistent sales while they’ve been in the growth stage. And then up level to the scaling stage. But what then has happened because they need that energy, time and headspace elsewhere in the business.
Because they are now leading it, it means that things start to fall apart in the sales side. So either your customer commitments aren’t being met. Or maybe your team have fallen apart. Maybe you are failing at meeting the customer’s expectations.
Or you’re not really in touch with the customers, as you once were. Maybe there’s been a bit of a boundaries issue there. And maybe the boundaries have not been clear when you’ve been in the growth stage. And now your customers are still wanting that same level of support or customer service that they are used to. And sometimes it can just be that maybe your projects ended.
But ultimately, when you go into that scale stage, if you haven’t got a way to keep generating sales, then you’re going to fall back. Because you’re going to then get into the state of panic about where you’re going to get your next sale from. And then you’re going to go out trying to get another sale, because you need cashflow, you need to be generating money and revenue. But then you fall back into the growth stage because you aren’t then leading the business. You’re in panic mode.
Very much aligned to the sales. Making sure that you are generating warm leads in your business is going to be crucial. Because if you are generating warm leads, it means you’re not going to fall back into the growth stage if you need to get some more sales through the door. Because you already have a list of people that want your thing. So making sure that you have a really good lead generation tactic in place is going to be paramount to making sure that you are comfortable in generating the leads going forwards.
So when you are scaling your business, as I’ve touched upon your headspace and your energy and your time are going to be elsewhere. But that doesn’t mean all the things that you were doing in the growth stage have disappeared. And you don’t need to do them anymore. It just means that you need to actually be focusing on other things in the business and other responsibilities. So making sure that you automate the process as much as you possibly can, will be crucial to making sure that you free up yourself so you can actually continue what you’re doing.
But this also doesn’t just link in with the freeing up of time. Automating also can save you money, which ultimately the difference between the growth stage and the scaling stage. You are growing more revenue without the growing operating costs. So if you aren’t automating a lot of the process, you’re going to be paying someone to be doing that process. But actually, for a fraction of that cost.
You could be automating the process and having the person focus on the stuff that can’t be automated and the stuff that matters. So then you are saving money that you would have been paying for that person to be doing and ultimately, you can then still generate more revenue.
So it is really, really important to make sure that you are in the right mindset for scaling. Because it’s a really difficult task, scaling a business can be hard work. And you are going to come up against a lot of criticism, you’re going to come up against some hurdles, you’re going to come up against kind of a lot of people, maybe not even saying very nice things about you.
And ultimately, that’s because you’re going to be disrupting your market. You’re going to be leading, and you’re going to be stamping your authority over your market. Not everyone’s going to like that. And you need to be confident enough. You’re you need to have your strong mindset in place for your scalable mindset to make sure that you can handle what’s going to come at you.
So making sure that you were in a really good place to be able to handle criticism to be able to handle maybe negative things that are said about you. Making sure that you are in the best place to be able to scale your business is paramount. Because if you are not in that headspace to be able to scale your business. The things that are going to be said you may not get any negative criticism. But ultimately, the majority of the people do when they reach the scaling stage. So making sure that you can just deal with that and move on is going to be super, super important. So make sure you work on this scaling mindset before you kind of reach that stage.
So very much linked to the automated side making sure that you have the right team in place. But they’re doing the right things. Making sure that you have your strong team that can work together. That communication is really good between them. That you can rely on them to get something done. And you don’t need to micromanage them.
That you can trust that they’re going to be able to tell you the truth. But also help you get to where you want to be. So making sure that you have the right and best team in place is essential. Because without a really good team, you’re going to fall back into the growth stage.
Finding yourself saying I’ll just get this done, I’ll just implement this, I need to manage this situation, I need to know what’s going on here. And that’s not a good place to be because it means that you end up exhausted because you’re trying to do all the things.
So making sure that you have the right team doing the right tasks.
If there’s a process that can be automated, make sure that you’re automating that process. And the team are then concentrating on the parts that can’t be automated. But then also making sure that your team is focusing on the things that matter and the things that drive your business forward.
So for instance, if you have your team members that are moderating your Facebook group, and that’s what they’re doing. But then you haven’t got a team member that’s looking at the customer service side of things, we’re kind of falling apart there. Because you need to make sure that the customer service is going to be really, really good because you want to keep your customers happy.
And the moderating of the Facebook group isn’t as important as the customer service. So creating the right customer service. And also, you may have team members that can actually do more than one thing. So if you have a team member that’s maybe doing some PA stuff, so maybe some diary management in inbox management.
Those kinds of things, that person might also be able to do some of the automating. Or they might be able to see some of the marketing or social media. So making sure that you’re utilising the team that you have already before adding new team members.
Because the more team members you have, the more managing it takes. So ultimately, the more team members that you have, you are then going to have to then look at making sure that you have a manager in place to manage the team members. And then you need to have a manager in place to manage the overall business.
6. Maintaining your scalable business systems
So a lot of people say I put my business systems in place. And either they’re not scalable business systems, or they are scalable business systems, but you haven’t maintained them. And this is something that I’m really big about. So a lot of people talk about the creation of systems, but they don’t talk about the maintaining of systems.
So creating business systems I’m a huge fan of because without business systems, you’re constantly reinventing the wheel. It’s exhausting, it’s draining, and it’s frustrating. So making sure that you have those business systems in place will literally change the way your business runs.
But if you are not maintaining those business systems, quarterly they get out of control.
So if you’ve got business systems that are there for something that you don’t even do anymore, then you need to relook at that. Because yes, don’t get rid of them. don’t delete them, but just put them elsewhere. So they’re not top of mind.
So if you want to refer back to them, for instance, it was a certain strategy that you were trying out, but you didn’t get the return back, make sure you keep the system there. Because in a year’s time, you may want to revisit that strategy. And if you do, you want to see what you were doing before.
You can then make sure that when you now do it, you put some changes in place that’s hopefully get then going to make sure that that strategy works for you. So making sure that you are maintaining systems and you’re also keeping up to date with the goals for each system.
With the system in place, making sure that you’re tracking the metrics for it.
So is it working? Is it not working? Does it maybe need some tweaking? Have you got a new tool that you’re using alongside that system, making sure that you’re keeping all this up to date means that you are ultimately then going to keep the scalable business system that’s going to grow and grow and grow and work alongside you. And ultimately become your right-hand person or system robot. However, you like to think about it.
But I hope you found this really, really helpful on What Should You Focus On When Scaling Your Business? And as always, I love to hear from you. If you have any questions, any queries around scaling your business, then do get in touch and I would love to be able to help you